Visual Media

Mission Statement

The Bachelor of Science in Visual Media provides a unique environment that interweaves an education in media production and professional craft. Through critical, conceptual, historical, and technical components, the Visual media degree enables students to develop expertise in the understanding and the use of visual media for artistic and professional purposes.

The difference of each individual’s perspective, when expressed through visual media, can create a diverse cultural collective. The goal of the Visual Media degree is to examine the media arts industry, foster appreciation of alternative communication methods, and provide the kind of scholarship that makes technological applications, critical thinking and education in the arts important and beneficial to the immediate community.

A Visual Media professional communicates ideas through creative expression. The process of creation heightens sensibilities, which can potentially help the individual foster a dialog with people of diverse backgrounds, and inspire others to create their own voice. A visual media professional must remain continually innovative, inspired, and inventive.

Learning Outcomes

Critical Thinking

• Use critical decision-making to provide visual media for individuals, groups, nonprofit organizations, businesses, and communities.
• Analyze and evaluate technological research findings for application to best visual media practice.

Communication

• Integrate critical, technical, and ethical knowledge to provide communications through visual media.
• Foster a creative dialogical environment which facilitates promotion, maintenance and production of visual media for culturally diversity.
• Collaborate and communicate with other professionals and community resource groups to promote the visual arts, visual communications, and well being of the community and its members.

Effective Citizenship

• Develop helping-trusting, professional relationships with clients to facilitate visual communication needs.
• Facilitate change in meeting current and future media industry needs through the use of leadership skills and knowledge of new and emerging technologies.
• Assume professional responsibility and accountability, through reflection on experience, for own visual media practice within legal and ethical standards.